Wednesday 4 May 2016

TASK 3

TASK 3 – Regulation and Employment in the Media Sector
Audrey Muanza


Regulatory bodies are put in place by the government in order to monitor and guide various industry sectors and they are created to protect the public. It is a legal requirement for them to enforce specific laws. In the film industry there are numerous regulatory bodies that film companies and distributors need to obey. The main regulatory bodies in the UK and US are BBFC(British Board Film Classification), FDA (Film Distributors Association) and MPAA (Motion Picture Association of America). I think the regulatory bodies are very effective because they protect consumers from unsuitable films and inappropriate subjects if they weren’t put in place then children would be exposed to a lot of unsuitable images and scenes.


In the film industry there are constraints that film companies need to take into consideration in terms of regulation and censorship. For instance, the BBFC have enforced that several words (spaz, moron and retard) were cut of out of rated PG and U films as these did not have the same light hearted meaning in the UK as they do in the USA and were words that caused offense and were discriminative. The film ‘Fred’ used these words in the final cut and the BBFC had to rate it a 12A in order to obey the guidelines. Film companies and distributors often have to compromise and cut out scenes in order to avoid unwanted film ratings. A great example of this is the Batman films, the first Batman film was rated a 15 and then when the sequel came out they rated it a 12A so that they could gain a wider audience. The 12A rating meant that anyone under the age of 12 could view the film as long as they were with an adult, which led to a larger children audience and helped with the success of the film.


As time has gone by and the film industry grown and developed there are still films that are seen as controversial hitting the cinemas. The most recent being ‘Fifty Shade of Grey’, the film was developed from a novel and was very popular that Universal Pictures picked it up and made it into a film. The film was not as popular as the film because of lot people felt that the relationship between Christian Grey and Anastasia Steele was uncomfortable to watch as it felt as if Grey was being manipulative and emotionally abusing. The BBFC give the film an 18 rating and the reason behind their decision was “strong sex and nudity, along with the portrayal of erotic role play based on domination, submission and sado-masochistic practices”.  The outcome of the film was that ratings were low (2 stars out of 5) and that the film didn’t live up to it’s expectations but they earned $500 million which means that it was the most profitable film of 2015. The earnings means that the directors and distributor will continue with the trilogy and make the other two films.


Another controversial film that was released in 1978 in the US was ‘I spit on your grave/Day of the woman’. This film was controversial because of it’s graphic nature and inappropriate sexual scenes. Because this the film was banned in most European countries and also censored immediately before release. It was a film that was disliked very much and film critic Roger Elbert said that "Attending it was one of the most depressing experiences of my life."and how it was a "a vile bag of garbage". The film was lucky enough to survive a banned and was able to still be sold until 1997, when Austrila then decided to ban the film as well. The film was controversial also unpopular but that didn't stop Steven R. Monroe from remaking the film in 2010. 

In the film industry there are numerous job roles available in London; Internship:
  • Production & Production Management Disney Channel's, 2016 - £18,000 a year
  • Production Assistant £25,000 a year
  • Multimedia Digital Content Manager - Film & Photography Assistant £25,000 a year.  
  • Junior Campaign Manager £25,000 a year.
  • Graduate Videographer £18,000 - £22,400 a year.
  • Media Officer £25,816 a year.


In all the jobs that I've stated above there are opportunities to grow and get better positions. For instance, the Junior Campaign Manager role is a stepping stone into being a leading campaign manager as well as develop and gain skills doing the role. The Production Assistant job role can be a great platform to start at and in the future the Production Management role could be something that they can work their way up to, a lot media jobs are like that because they mainly look for experience in the same field.
                
In the media industry it is common for the jobs to overlap and interconnect as it widens the employees experience, for instance, someone who is a camera operator could possibly become an art editor in the future because they've worked their way up. A job that can overlap is a runner and an catering assistant, this job role can be very unpredictable because everyday is different in terms of activities and events happening.


It’s important to make sure that you are knowledgeable in the field and keeping up with the times as technology is continuously evolving and changing. That is why short and long courses are introduced in order to teach individual the latest software such as Photoshop courses, Camera Techniques classes etc. The courses can be expensive but at the end of the day is also benefical as it can help cave the way of a long term career, for example, a videographer. With these courses in your experience and CV is makes employers consider you more because they know that you are knowledgeable in that area but also it saves them money because they don’t have to train someone else for that job position.


Cover Letter


Dear Pulse Search & Selection Limited,


I am applying for the job as the catering assistant/runner as I think that I am very suitable for the position. I have attached my CV in this email as requested.


As I have stated in my CV, I am able to work independently as well as in a team environment that I have developed on NCS The Challenge which means I am very adaptable in any possible situations. In all the employment that I've previously had, I've gained skills and knowledge in different areas which I can bring together in this job role. For instance, I have experience in administration and stock replenishment, two duties that have been written in the skills required for this job position. Being useful and trusted is an accomplishment for me as I like to believe that I am an hard-working individual who makes an impact in the working environment.


I am a very reliable person who works hard and pays attention to detail. I am flexible and eager to learn and work in such a respected business such as your own. I also have a lot of ideas and enthusiasm and believe that it will show in the work I produce.


I have great references that can be found on my CV and I would love to discuss this possibility of the job position with you anytime that you request.

My showreel is also attached in this email showing the work I have produced over the years.

Thank you for taking the time to read my application, hope to hear from you soon.


Yours Sincerely,


Audrey Muanza


CV


Audrey Muanza
Tel: 02032530016
Mobile: 07932573845
D.O.B: 04.08.98
audreymuanza@gmail.com
Personal Profile
I am a hard worker who is always looking for challenges and experiences. In any working environment I am committed and am able to adapt to new things. Over the years, I’ve found out that I am not only a strong worker individually but also in a team and have no problem taking lead in group situations.
Education/Qualifications
Shirley High School,
Shirley Church Road
CR0 5EF
020 8656 9755
2009-2014
7 GCSEs Including English and Math (A*- C grades)
Coulsdon College
Place house Lane,
Coulsdon, Surrey
CR5 1YA
01737 551176
2014- Present
BTEC Media and Business
Work Experience/Employment History
Age UK Croydon
1st July- 12th July 2013
2 Katharine Street,
Croydon,
Cr0 1NX
and
81 Brigstock Road,
Thornton Heath,
CR7 7JH  
Duties: Cooperated in a range of tasks. I went from making calls and photocopying to assisting colleagues on activities for the elderly.


NCS The Challenge
14th July- 21st July
I participated in various activities from a personal challenge that pushed physical barriers such as a 16k hike through Guilford and team challenges such as building a catapult. NCS was somewhere I developed skills but also gained skills such as teamwork and patience.
Next
13th December 2014 – 3rd January 2015
I worked at Next throughout their sales period. Working at Next every day, except for Christmas Day, allowed me to gain skills such as working on the tills and learning brilliant customer service as well as learning how to register and deal with the deliveries.
Havaianas - Gatwick Airport
1st August – 27 September
Through my agency One Resourcing Ltd, I was lucky enough to work at Gatwick Airport as a retail assistant in Havaianas in the summer. My duties were sales and replenishment. Working in such a fast paced environment meant that I worked under pressure to ensure customers were given quality customer service as well as fast service just in case their flights were boarding.
Kidspace Croydon
April 2015
I started working at Kidspace Croydon in April 2015 and currently still work there on a zero hour contract. At Kidspace Croydon my roles are Party Desk, Play Team and Parties. These roles allowed me to learn and develop skills such as money management and till work. For instance, the party desk position means that I have to deal with money on every shift and by the end of the day make sure it is cashed up correctly, which is a huge responsibility. As part of the party team I have to make sure that every child that comes in for party has a great experience by getting them excited before they play.
References:
Michael O'Raghailligh
One Resourcing Ltd
13 The Broadway, Crawley RH10 1DX
0845 521 8650
John D’Cruze
Assistant General Manager
Kidspace Croydon
619 Purley Way,
Croydon
CR0 4RQ
john@kidspaceadventures.com


020 8686 0040