Sound Production Evaluation - Unit 38

Family Guy & The Simpsons Car Wash

My first task was to create a clip with music imported in the background. I spent ages looking for the right clip as I was aware that I was not experience nor talented in Sound Production, so I tried to make it easier on myself but also fun. I found a humorous clip of Peter Griffin from Family Guy and Homer Simpson from The Simpsons dancing in tank tops and very short shorts whilst doing a car wash. My next task was to find music to go with it, as this was a funny clip I knew that the music had to match the humour as well. I chose to use 'Big Butts' as I think it fitted to mood of the clip and liked how it worked together. The next step was to put it together, so I dragged the clip into Garageband and muted the sound from the actual clip so that it didn't overpower the music I was about to put into the clip. I dragged the music clip from my desktop into Garageband on a new track, this way I was able to control where the music started and finished or when the music faded in and out.

The finishing product I thought was ok, although I found the process really stressful and not enjoyable as I didn't realise how technical it was. It was really hard getting the timing right and making everything fit accordingly. At first it seemed to simple but later came to the realisation that it really wasn't. I am not entirely happy with the overall outcome of this short clip but I don't think it is terrible. If I was to do it again I would take my time and get the timing right.

JAWS: Get Out off the Water

The next task was to create a clip with my own music composition to match the mood of the clip. I chose the clip Jaws: Get out off the water as I found the clip dramatic and interesting to watch. This enabled me to work around it and create a composition to fit the clip perfectly. I really liked this scene as it had a build up and I used that as inspiration and made the music I composed have a build up that matches the scene. The first step was to drag the clip into Garageband and create a new track for the music. When I found the keyboard piano I played around at first in order to get the keys right and get used to the notes I was playing. Once I done that I started creating the music that was to go with my clip, I found this to be easier when actually watching the clip because I was able to get the timing perfectly.

Overall I am happy with the outcome of this clip although if I was to go back and do it again, I would've made it more interesting instead of making it predictable as it was. The build up was fun to create as I found that part of the clip and sound the be the best part of the whole thing.

Mean Girls: Meeting Cady Heron

                                 

The final task of the workshop was to create a clip with voice dubbing. This was my favourite part of the workshop as I feel that you could be more creative with the dubbing. for example, the clip could be serious but the dubbing could be humorous. Aimee and I partnered up and started looking for clips that we could use. At first we chose a scene from Sister Act 2 but then changed our mind and chose the Mean Girls clip as it was more fun. We then had to make a decision on whether we should create our own script or stick to one already used. Aimee and I decided to keep the script that was used as there were a lot close ups in the scene and it would look unrealistic if we created our own script. After our decision we had to write out the script and read and learn it, this was fun as we both loved the movie and already knew parts of it. I dragged the clip into Garageband after I downloaded it off YouTube Converter and created a new track for the dialogue. Later on we discovered that it wasn't as easy as it looked because we had to get the timing right and there were a few mishaps and mistakes from both of us.In the end we got to two recordings that we really liked so we had to pick which one we liked and we chose the one imported above.

I really love the end product as I had fun with it and I am impressed at our timing, although it is not perfect I don't think it is noticeable at all. I loved the chosen clip and task as it really tested my patience and developed my skills.

Overall this workshop was really insightful as it was nothing I expected, I honestly thought it was going to be easier than it was and I underestimated the work that goes into sound production. Sound production is very precise and time consuming, my favourite part was the dubbing because it was fun to work with Aimee and create a great piece of work. 

Task 2 - Ethical and Legal Constraints in the Creative Media Sectors

Task 2 - Ethical and Legal Constraints in the Creative Media Sectors

Audrey Muanza

The film sector is governed by a number of regulatory bodies and acts such as the film act, the Human Rights Act 1998 and Films Act 1985 etc.  When creating their products companies need to think about ethical and legal issues as they may cause problems long term. When it comes to Ethical sides of the film industry it’s about social issues, representation of gender, sexuality and religious beliefs and so on.

What are social issues? A social issue is something that can affect a small or large group within society. An example of a social issue is violent crimes, drugs and abortion etc. If a film company choses to produce a film with a social issue then they need to be careful on how they portray the issue as it can cause problems because it is an ethical constraint. Mandela: The Long Walk to Freedom was a film about social change and it was greatly told but if they made the scene more violent than the regulatory board would have to revise and consider the film. The film industry also need to be careful when it comes to representation of gender. The representation of gender is the way that genders are portrayed. What does a typical girl act like? What does a typical boy act like?  the way that the film industry portray gender can cause offense and be a constraint. For years girls and women have been portrayed in films as weak and vulnerable especially in the rom-com genre but in recent years female representation has been improving and the article linked below explains the evolution. http://www.nytimes.com/2014/09/07/movies/fall-arts-preview-representation-of-female-characters-in-movies-is-improving.html

The representation of religion is carefully used in the film industry as it is a sensitive subject. Many films show the good side of religion but others can show the ugly and bad side of religion. For instance, the Islamic faith is often victim of stereotyping and linked to terrorism. A great example of this is the television programme Family Guy, Family Guy is a animated comedy show and is known for it’s comical offensive humour. Jokes on terrorism are often shown in Family Guy and other jokes about muslims, especially in a particular episode where Peter Griffin, the main character, wants to convert to the religion after getting over his discriminative thoughts. http://www.patheos.com/blogs/altmuslim/2013/04/family-guy-skewers-islam-but-misses-its-comedic-mark/

The same goes with Christianity, there are things often associated with the religion that isn’t always positive. For instance, in the film Shawshank Redemption the Warden quotes bible verses whilst mistreating inmates and stealing money and this caused offense as it was like they were trying to imply that was what christianity was about. Hollywood are improving on the way they portray religious beliefs as in the past it hasn’t always been great and has caused offense.

The professional body codes of practice is issued by a professional body or association and set for their members to comply ethical standards. The code of practice is usually a set of written guidelines agreed on with the members of the media profession, for example the BBFC, British Board Film Classification, could write a set guidelines that film companies need to comply by.

The Broadcasting Act 1990 (and later amendments) is a brief summary of regulations for  British Television and Radio. The aim of the act was to reform British Broadcasting in British television. Margaret Thatcher, a member of the parliament, was the one who initiated the act. One of the points from the act was that “the Channel 4 should be able to sell its own advertising.” This act does not comply with the film industry but it could relate when films are broadcasted on television.

Another act that relates to the film industry is ‘Obscene Publications 1959 (and later amendments). The ‘Obscene Publications 1959’ act makes it illegal to publish any content that is corrupt or insensitive such as rape, necrophilia, torture and bestiality etc that will effect people likely to read, see or hear the matter. In the film industry this needs to be considered because if they ignored the act and showed some of the things that i’ve previously stated, then it would cause huge problems and the film wouldn’t be able to be distributed as it is against the law.

https://www.iwf.org.uk/hotline/the-laws/criminally-obscene-adult-content/obscene-publications-act-1959-and-1964

The Video Recordings Act 1984 states that video recordings that are up for sale or up for hire in the UK must have age classification on it that has been agreed upon by an authority that the Home Office have designated. For instance, the British Board of Film Classification. If the film companies do not comply by this act than the films that are produced will not be able to be legally sold in the UK or supplied to anyone of any age unless the recording is educational and it also must not have sport, religion and does not describe violence and sex etc.

http://www.bbfc.co.uk/education-resources/student-guide/legislation/video-recordings-act

The Human Rights Acts 1998 is a UK law stating that you’re entitled to defend your rights in the UK courts as well as the public organisations such as the Police, the Government and local councils, are required to treat everyone fair and equally and with dignity and respect. In the film industry, employees may feel that they are not being treated fairly or respectfully in their workplace and if is serious enough are able to settle it in court. Things like this can be avoided by contracts being drawn up and signed prior to employment explaining what is required of the employee and the contracted hours.

http://www.legislation.gov.uk/ukpga/1998/42/contents

The Licensing Act 2003(and later amendments) is created by the UK Parliament and require that licensing premises that are used to sale or supply alcohol, to provide entertainment or to provide late night refreshment etc to have permission in order to carry out some or all of these activities.  In terms of the film industry, it is required that cinemas or theatres are given permission and the licensing rights to sale tickets for the films that they are showing. Having the license can avoid legal issues in the future.

http://www.legislation.gov.uk/ukpga/2003/17/pdfs/ukpga_20030017_en.pdf

The ‘Privacy Law’ is the law that deals with how individuals personal information is controlled and this information can be collected by the governments and other public organisations as well as private organisations. It’s up to them on how they store and use this information. If film companies were do biographical films than they wouldn’t be able to invade the famous person's privacy. For example, if Universal Pictures had released the film ‘Unbroken’ in 2014 without the permission from the athlete Louis Zamperini, the focus of the film, then they could have a legal issue in their hands as they invaded his privacy.

The copyright and intellectual property law is a law that refers to a creative law. The intellectual property falls into four main parts, one being Copyright. Copyright is when the legal right to make copies, reproduce, publish, sell or distribute any form of music, film, artistic work etc is given. In this day and age, a lot of things are protected by this copyright law including films. One of the most known copyright cases was Star Wars and Battlestar Galactica. The filmmakers of Battlestar Galactica were accused of “borrowing” too much from the Star Wars plot. This case involved a lot of money and in the end resulted in the original Battlestar Galactica being cancelled. Copyright is a serious issues and this case proved that there are consequences if caught.

http://realbusiness.co.uk/article/27412-6-famous-copyright-cases

Above: The Article of the most famous copyright cases.

The ‘Libel Law’ is more related to the print based industry but it’s the law protects individuals from damaging the reputation of others through written communication such as email, notes, magazines, newspapers and websites etc.

HUMAN CENTIPEDE 2

https://www.youtube.com/watch?v=IX8fKLjC__c

Many films are unable to be publically viewed on things such as TV and cinema because of ethical constraints. The Human Centipede 2 was banned in the UK by the British Broadcasting Film Classification (BBFC) for being ‘sexually violent and potentially obscene’, this is an ethical issues because of it’s sensitivities. The Human Centipede 2 was released in 2011 and immediately classified as an rated 18 and banned until cuts were made to the film, and these cuts were requested by the BBFC.

I personally agree with the press and the BBFC guidelines for the film as I believe that the director, producers and writers pushed boundaries and was not expected. I think that they incorporated issues that were not suitable for audiences and so inappropriate.

Director: Tom Six

Production Company: Six Entertainment Company

Budget: $1.5 million

Banned in: The UK and Australia.

The Guardian wrote an article about the release and details of the film.

http://www.theguardian.com/film/filmblog/2011/nov/07/human-centipede-2-censorship-bbfc

A lot of people expressed their concerns on the film and I found a link of a man explaining the reasoning behind the film not being given a certificate.

https://www.youtube.com/watch?v=IUtCKOKfIEg

7.1 Structure and Ownership of the Media Sector

Audrey Muanza

The media industry is a huge business and within it has seven main media sectors. These media sectors are; music,film,television,animation,publishing and the gaming industry. In this guide I will be focusing on the Film Industry.

The music industry is a mixture of companies and individuals that create and sell live performances,sound recordings and more music related things for money. An example of a music company is The Universal Music Group who own a number of music labels and brands such as Def Jam Records. The film industry includes film production companies,film studios,screenwriting, film festivals, actors, film directors etc. Meaning that the film industry definition are those involved in the process, end product and distribution of the films. For instance, Leonardo DiCaprio is part of the film industry as he is an actor in some of the films produced in Hollywood such as Wolf of Wall Street distributed by film company Paramount Pictures. The television industry is another popular sector, the television industry is

The animation industry is a rapid growing industry as popularity has been increased over the last few years. Animation is not only children's entertainment and cartoons but growing in the film industry as well. Blockbuster movies such as Shrek and Ice Age are examples of adult animations. The publishing industry the preparation of  products being distributed for sale, examples of print based products are magazines and books. For instance, cosmopolitan magazine is a print based product disturbed by Hearst Magazine around the world for sale.  The gaming industry is the sector involved with the production, marketing and sales of video games. The video game industry is popular amongst all ages and is continuously evolving and developing. The video gaming industry is everyone involved in the creative process such as the writers, animators, directors etc. An example of a big game is Grand Theft Auto certified an 18 but loved by everyone. Over the years changes and different games have been made under Grand Theft Auto and even to this day is still popular.

In the film industry there are a number of sectors that the industry is split into. The sectors are public ownership, private ownership, multinationals, public service media, independents and conglomerates. Private ownerships are companies that are owned by individuals, families or shareholders etc. For instance, Kevin Hart, a comedian, created his production company called 'Hartbeat Productions'. Kevin Hart owns his production company and was able to produce his own stand up comedy film and later give it to Summit Entertainment to distribute. Public ownership is completely different to private ownership, public ownership is when a company is run by the public e.g. the government. For instance, Film4 are under the Channel Four Television Corporation who are a publicly owned. The Channel Four Television Corporation fund their films and documentaries through advertisements broadcasted on their channels. Being publicly owned means that they rely on feedback from their audiences in order to know what they're doing right but also make any improvements. Where as Independent companies have to finance and create their own films as they are not being backed by larger companies. For example, Focus Features are a known company that distributes independent films, the most recent being 'The Walk Of Shame' starring Elizabeth Banks.

Conglomerate are large organisations that own multiple companies. A great and popular example of this is The Walt Disney Company. The Walt Disney Company are a multinational mass media and conglomerate company, they have five sectors Internet, Toys/Gaming, Television, Radio and Film. Being a multinational business means that specific company have a number of offices in different countries other than their home country. Disney are based in Paris, America and other countries.

The Channel Four Television Corporation is also a cross-media diversification as they distribute and produce Television shows and films. They have their own channel where they can prepare and distribute their films as well as show other films and shows. The channel Four Television Corporation are known for their product diversity as they produce and distribute documentaries, films and TV shows. Whereas Focus Features, an independent film distributor, rely on the money they earn from investing in their own products and creating other films. This is their source of income. Focus Features have to compete with other film distributors who are bigger and better and are proving to step up as they have released a lot of films other the years, for instance, One Day featuring Anne Hathaway. One Day earnt $56,71 million, a huge success.

In 2014, it was reported that Twenty First Century Fox tried to take over their rival Time Warner but Time Warner rejected the offer. Mergers and Takeovers often happen when one company goes bankrupt or in financial difficulty or they want to join forces to make a bigger,better company. This year Focus Features are set to merge with Universal Pictures as Universal Pictures are a distribution company where as Focus Features are a production company, so both companies can work together to produce and distribute their own films.

The Walt Disney Company are a large business and have a number of franchises. The most recent and popular being Frozen, Frozen was loved all other world and grew so much popularity over a short amount of time. It was so popular that Disney sold games, clothing, a soundtrack, merchandise and even incorporated it into the Disney Theme Park. The Walt Disney Company are a great example of cross media diversification as they branch out in every media division. The Walt Disney Company are a huge global company which means that they have many competitors such as Time Warner Inc and Twenty First Century Fox.

Is it time for the UK to legalise cannabis?

https://youtu.be/ksKu09hQzSA

Initial Research File

My Topic - Is it time for the UK to legalise marijuana?

Research 

Earlier this year there was speculation on whether the UK government were going to legalise marijuana.  200,000 British people signed the petition to legalise marijuana but the government ignored their pleads and stuck to their decision of banning marijuana.

Marijuana is the most commonly used illicit drug in the United States (SAMHSA, 2014). Its use is widespread among young people.
However, the number of young people who believe marijuana use is risky is decreasing. 
Users can mix marijuana in food (edibles), such as brownies, cookies, or candy, or brew it as a tea. A newly popular method of use is smoking or eating different forms of THC-rich resins 
For example, a study showed that people who started smoking marijuana heavily in their teens and had an ongoing cannabis use disorder lost an average of eight IQ points between ages 13 and 38. 
http://www.drugabuse.gov/publications/drugfacts/marijuana

Medical Use

Dr David Casarett spoke about his experience using medical cannabis in an article on www.npr.org.
Cannabis helped relief his back pain.

www.cancer.org
Studies have shown that marijuana has been helpful treating nausea and vomiting after chemotherapy.

Daily Mail
Mike Cutler who is 63 years old claims to have cured his cancer that was formed in his liver by using homemade cannabis oil inspired by a popular series called 'Breaking Bad'.


Feedback:

I asked an 18 year old female her views and about her personal experience with cannabis.

1) What are your thoughts on marijuana?
   
     Answer: I like it very much.

2) Have you ever tried marijuana before?

Answer: Yes

3) How did make you feel?

Like I had no worries and I was on a cloud.

4) What do you think of young people having easy access to marijuana?

Answer: It's a bad thing because they use it unlawfully.

5)Have you heard of medical marijuana? What are your thoughts on it?

Answer:  idea

6) Do you think that the UK should legalise marijuana? Why?

Answer: Yes, it will reduce the use of illegal growing and people will come off it because they will get turned off.

From her responses, I've gathered that she believes that people will lose the desire to smoke marijuana because the thrill of getting caught will be no more.


I asked a 17 year old girl her opinion on marijuana.

1) What are your thoughts on marijuana?

Answer: I personally don't think it's bad but I don't believe it should ever be made legal.

2) Have you ever tried marijuana before?

Answer: No

3) Why haven't you tried marijuana? 
Answer: It doesn't appeal to me.


4) What do you think of young people having easy access to marijuana?

Answer: It is what it is. 

5)Have you heard of medical marijuana? What are your thoughts on it?

Answer: Yes, I think it should be used to help certain conditions. 

6) Do you think that the UK should legalise marijuana? Why?

Answer: No. 

Interview Questions 
Is Marijuana a gateway drug to other drugs?
Do you know the side effects of taking marijuana?
At what age did you become aware of 'weed'?
Was it a normal topic spoke about in your secondary school amongst your peers?
Is it something that appeals to you?
Why do you think it's become more popular over the years?
How does it feel knowing that young people aged 16 and under are beginning or have been smoking marijuana?
Do you want to legalise weed in the UK? why/why not?
Do you believe that medical marijuana is a good enough reason to legalise it?

I want ask open questions in my documentary so viewers get an open perspective about the topic but also become aware of what people think about the subject.

Why Should We Create this Documentary?

It's a subject that a lot of people know of but not in detail. People need to know statistics and the affect it has on people, good and bad. If is illegal how does it get into the country and how do people get away with smoking it in public? There are a lot questions to be asked and it's a very popular subject. The documentary would consist of interviews, so interviewing the MPS, general public, doctors and users of the drug, but also key information and facts that people many not such as the use of medical marijuana and how it helps a lot people with dealing with chemotherapy. This documentary is not about persuading people to pick one side but making them weigh the pros and cons of marijuana and helping them understand the topic better. An educational programme for youth and adults.


Statistics 

Around 1 in 11 (8.8%) adults aged 16 to 59 had taken an illicit drug in the last year. However, this proportion more than doubled when looking at the age subgroup of 16 to 24 year-olds (18.9%).
Around one-third of adults had taken drugs at some point during their lifetime. Of 16 to 59 year olds, 35.6% had reported ever using drugs.

What time should it be aired and what channel? 

BBC Three is a great platform as this is normally where documentaries are broadcasted but also it reaches a youthful audience. My ideal target audience is 16-24, I want to educate them on the subject as I feel that this particular demographic group are the main users of the drug and they need to know the facts and have an idea about the governments concerns.
The programme should be broadcasted at 9pm as that is the time younger children should be in bed by but also when a lot people tune into TV.

Assignment 2

What is a brief?
A brief is a descriptive a set of instructions and information given to a person or a group of people to follow. There are a number of different briefs that could be given to people such as a contractual brief or informal brief etc.

A contractual brief is a legal document written and created between the employer and client. The layout and format are both simple and easy to read which reduces confusion and uncertainty. A contractual brief is most commonly used in the creative media business as this document is descriptive; the document mentions time frame, pay deadlines and the job requirements. The document is great in the media business because large sums of money are involved in the process and this enables to them to know what they're getting themselves into. A disadvantage of the brief would be if the media company produced the products to their own standards and the client thought it they didn't follow the brief properly and not to their standards they would be able to take legal action and could result in bad feedback and reputation for the company as they are not completing projects accordingly.

Below is an example of a contractual brief.

The example shows that it is formal and descriptive. It's detailed enough for the employee to understand. The introduction allows them to know about the company and what they want to do. The list of requirements are what the client requests, so a set of instructions. The terms below show the legal side of the document, letting them know the terms and agreements. 

Another brief is a negotiated brief. The negotiated brief is when the client is open to ideas given by the employee. It is most commonly used when the client doesn't know what they want or what to improve the brief. An advantage of this is that certain points in the brief are up to discussion and can be negotiated it is not liked by multiple people leading to a more successful product. But a disadvantage could also be that the time gets wasted negotiating issues that don't need changing and the production time is then delayed. 

Below is an example of a negotiated brief.

The Informal Brief. This a brief that is not also documented but verbally expressed. It can be also written in a text or email. It usually a short discussion between the client and the company talking about the requirements and needs of the product and make an agreement. This is an advantage because if is talked about verbally there is more of understanding on what the client wants meeting the standards easily. But the disadvantage weighs out the advantage because there is not written documentation there is no proof to say that the client hired the company which means that they could fail to pay.  

The Formal Brief. This brief is well set out and structured and have great grammar and punctuation. The document is well detailed but should also be thoroughly explained. To make it look professional it may have the clients logo. It is a very open brief and contains information to be able to produce the product. An advantage of a formal brief is that could be a creative platform for the media company as the brief is open to negotiation because the client is open to ideas. A disadvantage would be that the media company could have issues with the brief as they may not believe that the client has given them enough information to complete the project to their standards.

The Commission Brief. This brief allows a large media company to hire a smaller media company to do the majority of the work and then the larger company pass down to the client after the product has been made. The brief isn't usually negotiated between the client and the media company but instead between the two media companies involved. This partnership works out because both media companies get paid for their work and the smaller media company could also get the royalties.  A big disadvantage would be that conflict may occur as there are two media companies involved they may have different ideas and contributions.

The Competition Brief. This brief is when the client puts out a brief publicly so it can be accessed by all media companies and it's up to them to follow the brief and it's requirements to produce a product. It is seen as a competition because all the media companies that create a product are against each other to get the client. The client has a major advantage because they only have to pay the winning company and have a lot choices to pick from. But a disadvantage of this is that none of the products submitted by the media companies meet the requirements meaning that they don't have an end product.

Socal Action and Community Media

What is social action and community media?
Social action is addressing a topic that is never or hardly spoken about and makes people aware and the opportunity to do something to help make a change. Any group of people despite geographical location, interests and identity create a form of media. For example, a community could create a documentary on abortion.

The purpose of social action and community media is to inform and educate people on things happening around them or all over the world on a media platform. This can help encourage viewers to do something to help as many topics are able to be changed if large numbers of people get involved and fight for it. For instance, Comic Relief started of Sudan in 1985 and through the years many brands and charities got involved and helped fight poverty and social injustice by raising money in different ways. From celebrity endorsements to marathons, the great British public get involved in anyway they can. Every year Comic Relief is broadcasted on BBC One and on the show viewers watch quite a few stories from people suffering in Africa and Asia but also her in the UK. Comic relief also show how the money they raise every year helps the people they give it to and this encourages people to donate money as they see a difference that something little as £5 can do to them. Comic Relief is one of the biggest social action campaigns.

Comic Relief like to get celebrities to raise money doing fun and sport activities but also like people to know what and who they are raising money for. Comedian John Bishop went to talk to people who have a hard life in the UK, some women and men were in a abusive relationships, or being trafficked by their own parents and homeless. Using comedian John Bishop as the presenter showed that although he was a comedian these situations were not funny and should be taken seriously by viewers.

Close up of the items connate that
children live in this environment 

When he went to a women's house who had been abused and ran away from that situation with her children. It's clear to see that her children must be under 5 as a number of insert shots are added when they are talking to clarify that there are children living there.

Most of these people had their faces hidden to protect their identity but we as viewers were able to see how uncomfortable they felt talking about themselves because of their movements. There were many jump shots to




Throughout the clip we see John Bishop often reacting to the stories being told by every individual and as a viewer watching that, it makes you feel empathic towards the individuals who have had to go through what they have been through and John's facial expressions express that.

Reacting Shot / Close up to show his facial expressions. 

Long Shot to show his surroundings

A lot of topics are discussed on daily basis, topics such as abortion, sexuality and religion etc. But other things are left unspoken such as Female Genital Mutilation. I had never heard of Female Genital Mutilation until I was introduced to Cruel Cut broadcasted on Channel 4. This documentary educated me and lot of other people on the taboo subject and made me want to help stop it happen.
 How did Leyla Hussein, the presenter of Cruel Cut, make me feel this way?
She spoke about her experience in graphic detail and how it affected her life and how it still does. Other woman also spoke about their experiences, they were all so different but it all came back to the same result and the suffering they are still experiencing because of female genital mutilation. Leyla also presented viewers with statics, more than 24,000 women are at risk and over 66,000 women are living with the consequences in the UK alone. Throughout the show Leyla tried in many ways to get people in higher positions to listen to her campaign but she wasn't successful as they didn't take her seriously or was not interested in the topic. Leyla knew what she had to do to get them to listen and that was to get the public involved and she did by setting up a petition. Over 10,000 signed and that got the attention of the government and even got a response. The government have made is clear that female genital mutilation is considered as child abuse and it is in fact illegal but also they have chose to fund a new study into the prevalence rates of female genital mutilation and has joined forces with NSPCC and the metropolitan service to provide a FGM helpline. Leyla Hussein has made a change by addressing the subject and fighting to make a difference and she did that in 2014. This is what social action and community media is about.

The clip showed Leyla Hussein interviewing her family on Female Genital Mutilation and how it affected the family as the same experience happened not only to her sister but also her mother. Her mother and sister spoke about their experiences. Leyla and her sister asked their mother open questions to which her mother give a detailed response that kept viewers interested. Throughout the clip, many close ups and mid-shots of their faces were shown while they spoke about their experiences and it showed how it affected themselves but also how their family members felt listening to it. The brother was the only one who couldn't speak from first hand experience but he give his opinion on the subject and the community who are known to in force FGM, so there was a variety of discussions and opinions.This whole clip subtly encourages people who have been through FGM to speak to their family and friends about the subject as they may not be the only ones going through it.

The interview was intimate and personal which was very raw and emotional, it made viewers emphatic and moved them and that was the whole purpose, the whole purpose of the documentary is to make people want to do something to change what happens to women all around the world. As I said Leyla Hussein made a change in the UK.

Close up shows how they felt while their mother was speaking about her experience.

Establishing Shot shows us location

This establishing shot shows viewers her surroundings, as this shot is shown there is a voice over of Leyla speaking telling viewers that she's back home going to speak to her family about the subject. As viewers we get a glimpse of her childhood home.

Close up shows relationship

The shot above is a close up of Leyla and her mother seeking comfort from each other by holding hands as they discuss FGM, it shows their relationship and the subject is quite difficult to speak about and how they are dealing with it.

In conclusion, both subjects get people emotional and eager to make a change but in different ways. Comic Relief is about raising money in order to help others but The cruel cut documentary is about the public signing a petition to stop FGM. This is what social media and community media is about, making a change and helping others.